Luxury, premium storefront presence

The first pick for boutiques, flagship stores, hotels, and upscale fronts. It mounts flush and reads bright in normal rain, in 304 or 316 stainless for coastal sites.

CUSTOM BACKLIT CHANNEL LETTERS MANUFACTURER
Custom backlit channel letters give a storefront a premium, dimensional brand mark that reads from the street day and night, sized to the viewing distance. Choose Luxury or Classic in 304 or 316 stainless, running safe 12V DC LED on a UL Listed Mean Well power supply. The finished sign is UL Listed and built to U.S. electrical code, with a 3-year warranty.
Get a Free Quote
Backlit channel letters are the storefront form of halo-lit dimensional letters, fabricated with an internal LED that throws a halo onto the wall behind the sign. The backlit version keeps a clean dark face by day and a glowing halo by night, and gives a commercial front a premium, readable brand mark. Reverse channel letters and halo channel letters are common names for it, and we also build front and back lit channel letters that light the face as well as the halo, so describe what you want, like a lit face with a halo on the wall, and we’ll match the right sign. The route sets how the sign mounts and how it handles the weather.
A storefront sets the size, the material, and the mounting. Use this as a quick guide.
Channel letters are a metal build. Luxury is the premium, flush storefront route, and Classic suits large or tougher fronts.
Every set of channel letters is custom-built to your font, finish, and color, not pulled from a catalog. We size the letters to the viewing distance so the sign reads from the street, and match the grade and sealing to the front. The sign runs on safe 12V DC LED through one or more UL Listed Mean Well power supplies sized to the piece, never wired straight to 110V or 240V line power, and it ships factory-direct with a 1:1 mounting template, stud bolts, wiring, and instructions. It’s UL Listed and built to U.S. electrical code, the letters carry a 3-year warranty, and the Mean Well power supply carries its own 1-year manufacturer warranty.
We quote in one business day. Once you approve the production-ready shop drawings, the letters usually run about 15 business days, plus roughly a week for DHL, so figure around 25 days in all, with larger or more complex work quoted to suit. We build from your wording, font, and logo. We don’t invent a brand for you.
A few details let us spec the storefront sign and quote it:
Still between Luxury and Classic for your front? Send your wording, the size, and a wall photo, and we’ll recommend the route, then quote it in one business day.
Questions specific to storefront channel letters. General questions on lighting, warranty, and ordering are answered in the main FAQ above.
Backlit letters push light out the back of each letter onto the wall, creating a soft glow outline around the letter. Front lit letters light up the face itself. Backlit letters give a more refined, architectural look. Front lit letters read brighter and more direct from a distance.
By default the light source is a safe low-voltage 12V DC LED. LED modules, strips, or PCB LED boards are mounted inside each hollow letter shell. The light is directed toward the mounting wall and reflects back, forming a halo of light around each letter.
They are widely used for storefronts, reception and lobby walls, office and hotel branding, and architectural façades, both indoors and outdoors. For outdoor use we adjust the structure, waterproofing, and material grade to the environment. Metal models (304, or 316 for coastal) are the safer outdoor choice. For large letters we use an aluminum letter shell, which cuts weight and makes shipping and installation easier. Acrylic letters are best kept to indoor and covered-outdoor settings.
We provide a 3-year warranty on our backlit letters. Within 3 years, for any damage that isn’t caused by misuse, we supply the affected parts so you can carry out the repair. Two things to note:
The sign stays fully usable as long as it’s bright enough for your setting, and many of our customers run theirs well past 5 years.
We mainly use:
Internal parts include LED lighting and a Mean Well power supply. Each separate piece has its own two-core wire for the positive and negative connections. For example, the letter “i” is made of two pieces.
Standard finishes include:
We can match Pantone, RAL, Sherwin-Williams, or Benjamin Moore colors. For coastal or salt-air environments, we recommend powder-coat, brushed, or mirror finishes rather than electroplating.
Typically 25mm to 100mm (1 to 4 inches), depending on letter size, stroke width, the space the LEDs need, and the look you want. Depth is usually adjusted in steps of about 5mm (3/16 inch).
We use LED modules, strips, or individual LEDs chosen to fit the specific details of each sign, balancing brightness, evenness, heat, and long-term reliability. For very high-detail indoor work or large runs we can use custom PCB LED boards for more precise, uniform light (higher cost and lead time, mainly indoor).
Yes. Brightness can be set with a dimmer. For automatic control you can add a dusk-to-dawn light sensor (turns the sign on at night and off in daylight) or a timer (on/off at set times each day). Please let us know in advance if you’d like any of these, so we configure them with your order.
They are solid three-dimensional letters with a finished surface, so they look clean and premium even when switched off.
Standard single colors include white (~6500K), warm white (~3000-4000K), red, yellow, blue, and green. RGB / WRGB color-changing is available for wider strokes and comes with a controller. If you choose color-changing, then where the stroke width and budget allow, we recommend WRGB. The added White (W) diodes greatly expand the range of colors the sign can produce and make the result look richer.
High-quality LED systems are typically rated for over 100,000 hours. The dimming is gradual rather than sudden. LEDs lose brightness slowly instead of burning out, and the eye usually doesn’t register the change until it reaches around 30 percent, so a sign keeps reading as bright and even through years of normal use. Many signs run well past five years before anyone thinks about a refresh. Replacement is need-based. As long as the sign is bright enough for your setting, there’s no reason to change it, and a relight restores full output whenever you decide you want it.
Backlit letters need very little maintenance. Wipe them with a clean soft cloth dampened with clean water. Avoid alcohol-based or harsh chemical cleaners, especially on painted or plated finishes. In coastal areas, regular cleaning with clean fresh water (typically every 1-2 months) helps protect the sign’s finish.
To quote your project we need:
The more detail you send, the more accurate the quote. If you have a clear budget, tell us and we’ll do our best to suggest a suitable option within it.
We need vector artwork (AI, EPS, SVG, or PDF), which you can usually get from your designer. A high-resolution image is fine to start the conversation, but production still needs vector artwork for accurate manufacturing. One thing to watch: a “vector” file made by auto-converting a bitmap (such as a PNG or JPG) through software or a website is basically useless. The edges come out jagged and a lot of detail is lost, which makes it worse than a sharp bitmap. Our designers can rebuild vector artwork from a high-resolution bitmap, but some differences in detail are unavoidable, so it’s best to get the source file from your designer saved as a vector.
AI-generated images and renderings are welcome as a visual reference, but production still needs vector artwork. If your image came from an AI chat, ask that same AI conversation which font it used, and send the font name together with the artwork (you can also ask the AI to give you the design as an SVG vector file) and the rendering. Even if the rendered letters are warped or stylized, the font name gives our team a reliable baseline to rebuild clean vector outlines.
Yes. Based on your wall, viewing distance, and wording we can recommend suitable sizes, proportions, and letter structure.
There is no strict font restriction, but very thin strokes need a minimum width (generally at least 10mm, about 3/8 inch) so the LEDs can be arranged evenly and the halo lights uniformly. For fonts with fine serifs or narrow local strokes, the Classic model is usually the safer choice.
A quick guide:
Send us your wording, size, and location and we’ll recommend the best fit.
Yes. After your order is confirmed we prepare a detailed shop drawing for your approval, and production doesn’t start until you sign off. Before shipping, we also send finished-product photos and a 24-hour lighting-test confirmation, so nothing leaves the factory without your approval.
They are usually mounted with stud bolts: holes are drilled in the wall, the letters are fixed with the stud bolts, and the wiring is connected in parallel to one power supply. We include a mounting template, stud bolts, wiring, and instructions. DIY is possible with basic electrical knowledge, but professional installation is recommended. If your wall can only take a few holes, or none at all, we also offer pre-mounted backplate and ceiling-suspension options (described in the next question).
The letters run on a safe 12V DC low-voltage system, never wired straight to 110V or 240V line power. Each order includes one or more UL-listed Mean Well power supplies, sized to the sign. For a standard U.S. 110V supply, they plug in as-is, so most projects just connect and go.
If your site runs on industrial or commercial power, send us the voltage before we build so we can match the right power supply. If you want to run the sign off a 12V AC landscape lighting system, you’ll add a US-bought power supply that suits it, since the letters themselves run on 12V DC. Tell us your power source up front and the sign arrives ready to connect.
Yes, with one added part. Landscape lighting usually runs on 12V AC, and the letters run on 12V DC, so the two don’t wire together directly. Add a US-bought power supply or LED driver that puts out 12V DC for the sign, on its own line. Let us know if that’s your setup and we’ll plan the wiring around it.
Yes, for the metal routes. We apply waterproofing matched to the installation environment, with sealed components and a suitable outdoor-rated power supply, so the sign performs long-term outdoors. We also adjust the specification for tougher conditions:
Acrylic letters are built for indoor and covered settings, not open-weather outdoor use, so for exposed locations choose a metal route.
Each order ships with everything needed to position and power the sign:
If only a few holes can be drilled, we can pre-mount the letters on a backing plate, so the whole sign installs as a single piece. It then needs only one hole for the power cable plus 2-4 stud-bolt holes. If the wall can’t be drilled at all, the only option is suspension: the sign and its backplate are hung from the ceiling as one unit. Either approach can add to the shipping cost, so tell us about your mounting surface and any constraints and we’ll recommend the best approach.
Yes. For coastal or high-salt environments we recommend 316 marine-grade stainless steel to resist corrosion, with powder-coat, brushed, or mirror finishes. We avoid electroplating there. Indoor coastal projects can use 304, but cleaning matters: wipe the letter shell with a clean soft cloth dampened with clean water to remove salt from the surface.
Yes, for the metal routes. We raise the waterproofing specification for wet climates so the letters stay reliable in heavy rain and high humidity. Keep acrylic letters to indoor or covered locations, and use a metal route where the sign is exposed to the weather.
Yes, they suit cold environments. For extreme cold, send us the local temperature range so we can choose the right materials and electrical setup.
Price depends on size, material, structural complexity, finish, lighting, and installation method. Every sign is custom, so the more detail you provide, the more exact the quote.
We accept PayPal (under PayPal’s seller-protection policy we issue you a PayPal Invoice) and credit-card payments processed through PayPal. Full payment is required before production. Any PayPal or credit-card transaction fees aren’t included in the quote and are paid by the buyer. For any questions about PayPal payment, please contact PayPal’s official customer service.
When you confirm your order, we’ll need:
Our finance team will then send you a PayPal Invoice so you can complete payment.
Lead time depends on the finish, size, quantity, destination, and installation requirements, so we confirm a real timeline once we understand your project. As a general guide, most orders are completed in about 15 business days, plus shipping time (DHL takes roughly one week). We don’t promise a blanket rush time, but if you have a deadline, tell us early with your project details and we’ll let you know what’s realistic.
By default we ship worldwide with tracking through couriers such as DHL, UPS, FedEx, and TNT (air or sea freight for large orders). Delivery time depends on the destination and the shipping method you choose. Any import duties or local taxes follow your country’s rules. If you can accept a slightly longer delivery time, we can use DDP air freight, where the freight forwarder handles customs clearance and pays the duties. This is about 5-10 days slower than DHL, but the freight is cheaper and duties are included. Sea freight can also be arranged on a DDP basis.
Customs duties are charged by the customs authority where you live, based on your country’s policy, and they aren’t part of our production and shipping quote. For specifics you can contact your local customs. The HS (customs) code for backlit letters is 9405600000. Scam text messages are very common nowadays, so if you receive a message like this, contact DHL’s customer service through their official website to confirm the situation. You’re also welcome to contact us and we’ll check with our DHL contact. Either way, don’t ignore the message. If it goes past the deadline, DHL may dispose of the package. If you’d rather not deal with duties at all, you can choose DDP air freight from the start: you simply wait for the goods to arrive, the freight is cheaper, and customs clearance and duties are included. The trade-off is that transit takes roughly 5-10 days longer.
They’re the same family of sign, dimensional letters with internal LED that throw a halo onto the wall. “Backlit channel letters” is the common name for the storefront version. The real choice is the route, Luxury, flush and premium, or Classic, off the wall for size and tougher exposure.
Yes, they’re built for it. They give a premium, dimensional brand presence and stay readable from the street day and night, which is exactly what a commercial front needs.
Viewing distance, which sets the size, the facade material and wall, which affect mounting and wiring, the exposure, which sets the material grade and waterproofing, and the finish and color, which carry the brand.
Yes. Use 316 marine-grade stainless steel for coastal or high-salt locations, with a powder-coat, brushed, or mirror finish rather than plating. Acrylic should be limited to covered storefronts, and exposed coastal fronts use a metal route.
Your deadline and the project details, size, finish, quantity, and destination. We don’t promise a blanket rush time, but with the details we’ll confirm a realistic timeline, typically about 15 business days of production plus shipping, roughly 25 days in all using DHL.